2024 Outstanding Woman in Customer Success: Taryn Woelfel
Name: Taryn Woelfel
Job Title: Senior Director of Customer Onboarding
Company: Bynder
Why she won:
Taryn Woelfel, the Senior Director of Onboarding for Bynder's US & APAC regions, brings over 8.5 years of invaluable experience to her role. With a trajectory spanning from Implementation Consultant to her current leadership position, Taryn has showcased exceptional dedication and expertise throughout her tenure at the largest pure-play DAM company in the industry. During her time at Bynder, Taryn has led through exponential growth and experienced investment cycles, and over 1,000% growth in her region . Under her stewardship, Taryn has orchestrated the transformation and specialization of the onboarding team, crafting distinct roles tailored to meet the diverse needs of clients. Her innovative approach has led to the establishment of core onboarding roles and the introduction of specialized positions like API Consultants, Creative Specialists and Technical Success Managers, enriching the company's service offerings. Taryn's impact extends beyond organizational restructuring; she has championed trusted and repeatable processes, resulting in exemplary customer satisfaction levels and services which are Bynder’s ultimate competitive differentiator. Taryn demonstrates operational excellence and continuous improvement. Her leadership ethos emphasizes emotional intelligence, coaching, and mentorship, fostering a collaborative and supportive environment within her team. Taryn's contributions have not gone unnoticed. Her peers at Bynder have recognized her with the coveted Bynder Gala Award for "Create Your Own Story" in 2022. Beyond her professional endeavors, Taryn finds fulfillment in her role as a devoted mother to an energetic toddler, with another bundle of joy on the way. Her multifaceted approach to life and work reflects her resilience, adaptability, and unwavering dedication to success.
These are her achievements:
Growing with the Customer Base: Taryn's team has scaled to meet the demands of a 300% customer base increase during her tenure.
Building a Best-in-Class Experience: She has been instrumental in establishing Bynder's industry-leading onboarding program, crucial for acquiring and retaining enterprise clients.
Streamlining Processes: Taryn continuously refines onboarding processes to efficiently integrate new users and ensure a smooth journey to value. This allows Bynder to take on more customers while delivering an exceptional experience.
Leveraging G2 Reviews: Taryn's team actively solicits G2 reviews at the conclusion of onboarding projects, capitalizing on the positive customer sentiment to generate glowing reviews and drive sales. They secured a significant number positive reviews in the past year alone.
Connecting with the Sales Team: Taryn actively collaborates with sales by participating in annual kick-off programs. She brings the customer voice to the forefront, highlighting how onboarding and customer success differentiate Bynder and contribute to sales success.
Fostering Future Leaders: Taryn champions customer success within Bynder by mentoring future leaders. She has guided 4 current managers through career growth within the organization.
Building Career Paths: She has developed a unique career framework specific to onboarding, equipping her team with the technical and leadership skills they need to progress in their careers. This framework fosters high retention rates and facilitates internal promotions.
Tailored Onboarding for Enterprises: Taryn recognized the need for a specialized onboarding experience catering to Bynder's growing enterprise clientele (including Fortune 500 companies). This approach has ensured a bespoke onboarding journey for each customer.
Industry Knowledge Sharing: Taryn actively contributes to the industry by speaking at conferences and within Bynder, promoting the value proposition of enterprise customer success and DAM strategies. She empowers her team members to participate in industry events as well.
Commitment to Continuous Learning: Taryn recently enrolled in the Rutgers program for DAM and AI to enhance her knowledge and equip herself to coach her team in achieving professional certifications.
